Stop Overthinking. Start Earning.
Guided business launch support for solopreneurs ready to turn ideas into income.
Starting a business doesn’t have to feel overwhelming. Through Start Where You Are Consulting, Tolonna Rouchon Roach helps new entrepreneurs move from uncertainty to clarity — one simple, confident step at a time. Whether you’re just brainstorming or preparing to launch, you’ll get hands-on guidance, practical resources, and accountability built around your goals.
How We Help You Launch
Entity Formation & Registration
We help you choose and register the right business structure — LLC or corporation — and handle state filings correctly the first time.
EIN & Licensing Support
Secure your federal EIN and understand which local or industry licenses apply so you can operate legally and confidently.
Articles of Incorporation Preparation
Support with drafting and submitting Articles of Organization or Incorporation with professional formatting and accuracy.
Registered Agent & Compliance Setup
Guidance on registered agent filings and basic compliance requirements so you stay in good standing with the state.
Brand Identity & Website Setup
From domain and business email to a professional website, we help you build an online presence that reflects your vision.
Business Formation & Launch Support
Getting your business officially registered can feel overwhelming — but it doesn’t have to be. We’ll walk you through entity selection, state filing, EIN registration, and essential startup steps so you can launch with confidence.
Starter Filing
$150
Guidance completing your LLC formation or business registration, plus step-by-step instructions for your state filing.
Business Formation Package
$250
Includes filing support for your LLC, EIN application, and document organization (Articles of Organization, Operating Agreement templates, and startup checklist).
Full Formation + Launch Support $400
Everything in the Formation Package plus a 1-hour strategy session to map your first 90 days in business, review tools, and help you start your business officially and strategically.
(Note: State filing fees not included. Prices cover consulting and administrative preparation only.)
Launch Strategy & Accountability
Our signature 6–8 week guided accelerator helps you move from ideas to execution. Together, we’ll define your business goals, create a clear action plan, and build accountability systems that help you stay consistent, confident, and ready for growth.
“Working with Tolonna helped me go from idea to LLC in just 8 weeks.”
- Client Success Story
Website Setup & Branding Guidance
Launch your business online with confidence. I’ll help you choose your platform, set up your layout, organize your content, and walk you through everything you need for a professional, functional site that fits your brand.
Perfect for new entrepreneurs ready to make their business official and visible online.
Basic Website Setup
$250
Assistance choosing a platform (Wix, Shopify, etc.), setting up pages (Home, About, Contact), and connecting your domain.
Standard Branding & Setup
$350
Includes everything in Basic + help organizing content, colors, logo placement, and adding up to 3 service or product sections.
Full Launch Support
$500
Setup of 4–5 pages, custom navigation, basic SEO titles, and a 1-hour walk-through on how to maintain your site.
Brand Identity & Website Launch Package
$650
Includes business name brainstorming, color palette development, logo feedback, and full website setup support.
Optional add-on: Ongoing updates or maintenance – $75/hour
(for website updates or content refreshes after launch)
All website setup sessions include personalized guidance and resource recommendations. Design services are customized for each client’s platform and goals.
Website Refresh & Optimization
Already have a website but feel like it’s missing something? Our Website Refresh & Optimization service helps you modernize, reorganize, and strengthen your online presence without starting from scratch.
We’ll review your current site’s design, layout, and content to identify what’s working and what isn’t. Together, we’ll refine your visuals, update your messaging, improve user flow, and optimize key pages so your website looks professional, loads smoothly, and connects with your audience.
Website Refresh & Optimization – $350
Optional Mini-Services:
SEO Tune-Up – $75
Page Content Updates – $100
Image/Branding Refresh – $125